Musings

When I’m not writing for others, I like to share a few words of my own.

Exploiting a tragedy for engagement is deplorable

How do we strip away the humanity of those involved in a tragedy? How do we forget our own humanity and turn real people and their suffering into nothing more than content fodder? This week, it looked like this. Several coaches/influencer types I follow weighed in on...

What does copywriting cost?

You've probably heard through friends in business or had quotes yourself about how much copywriting can cost. While we’re not lawyers or neurosurgeons, copywriting is an expertise in itself, and like anything, when you want something done and done well (that you can’t...

Everyone is not your customer

You’re not for everyone. I’m not for everyone. Our offers, style and approach aren’t for everyone. It’s beautiful and necessary, not something to be at odds over. Many people and things are not meant for us. They’re not intended to be and sometimes never will be, no...