by Carmen Chesson | Mar 23, 2024 | Musings
Forget anything you’ve heard. Perth’s creative scene is a vivacious and burgeoning community — including a ton of incredible copywriters, each bringing a distinct flavour that blends local energy with fresh perspectives to craft kick-arse brand copy. With so many...
by Carmen Chesson | Mar 6, 2024 | Musings
I had [someone else] look it over, and she made some changes to make it easier for people to read. She says it’s supposed to be like talking to a 5th grader, came an email from a friend who is starting her own business and wanted me to review some content before...
by Carmen Chesson | Feb 9, 2024 | Musings
What does integrity mean to you? It was a question in an online community I’m part of, and I couldn’t help but join the conversation. I love language exploration and hearing what words mean to others and how they apply them to their lives, as it reveals things about...
by Carmen Chesson | Jan 15, 2024 | Musings, Uncategorized
I connected with a former naturopath turned web designer recently to see how we can support each other. Trust is hard to build in the dense online world, and nothing beats word-of-mouth referrals to marketing services I can’t provide. I write the words and help you...
by Carmen Chesson | Jan 1, 2024 | Musings
Yes, you guessed it. It’s a New Year’s contemplation post. But relax, it’s schmaltz-and-cheese-free. I’m not really a festive person, but I do embrace the reflective energies that swirl with the culmination of another year. Will much change after the 1st of January...
by Carmen Chesson | Dec 6, 2023 | Musings
Every day, we consume copious amounts of copy from online ads, and social posts to the emails we’ve subscribed to. But not all copy is created equal. You will have experienced exemplary copywriting, the kind that keeps you reading and nodding because it speaks...
