by Carmen Chesson | Mar 6, 2024 | Musings
I had [someone else] look it over, and she made some changes to make it easier for people to read. She says it’s supposed to be like talking to a 5th grader, came an email from a friend who is starting her own business and wanted me to review some content before...
by Carmen Chesson | Dec 6, 2023 | Musings
Every day, we consume copious amounts of copy from online ads, and social posts to the emails we’ve subscribed to. But not all copy is created equal. You will have experienced exemplary copywriting, the kind that keeps you reading and nodding because it speaks...
by Carmen Chesson | Jun 30, 2023 | Musings
Despite the undeniable importance of marketing for any business hoping to succeed, many holistic health and wellness coaches and practitioners have a peculiar antipathy to it. In connecting with holistic health practitioners, from sound healers and ayurvedic...
by Carmen Chesson | May 10, 2023 | Musings
Sarah was a nurse for over a decade before transitioning into holistic health coaching. While she was excited to take on a different approach to health and healing and help people make positive life changes, Sarah soon realised her clinical training didn’t prepare her...
by Carmen Chesson | Apr 4, 2023 | Musings
Have you considered using case studies as content? Do you know how? I’ll get to that shortly. The digital marketplace sure is crowded, and that’s great if we don’t let it overwhelm us. It means there is demand. The flip side is that some businesses can get...
