Musings

When I’m not writing for others, I like to share a few words of my own.

The content investment many businesses overlook (and why it matters)

So, you're writing your own business content. Makes sense — you know your work better than anyone, and with AI and DIY tools available, writing your own stuff is more doable than ever. While AI has seemingly levelled the content creation playing field, the thing is,...

Write newsletters that survive the delete-fest.

Transform your newsletter from inbox clutter to must-read material. Discover how to build authority without the guru energy and create emails people open.

Will AI eat itself?

I breathed a sigh of relief recently and also felt a tad smug if I’m being totally honest. Anyone who has followed me for a while knows I’ve had a bit to say about the rapid emergence of AI tools, its inherent biases being perpetuated and what it could mean for the...