When I’m not writing for others, I like to share a few words of my own.
An empowerment hoax
Social media and content marketing trends shift constantly, particularly in the coaching and solopreneur arena. Perhaps you’ve noticed this one yourself. The personal struggles, challenges, and vulnerabilities are no longer hidden behind a perfect veneer and instead...
The alchemy of human and machine
In the grand laboratory that is our digital age, a new alchemy has materialised. The fusion of human spirit with artificial intelligence. Two elements, distinct yet complementary. On one side, the unbridled power of AI writing - a force of potential, capable of...
The content investment many businesses overlook (and why it matters)
So, you're writing your own business content. Makes sense — you know your work better than anyone, and with AI and DIY tools available, writing your own stuff is more doable than ever. While AI has seemingly levelled the content creation playing field, the thing is,...
Who I've worked with
Scoop Design
Simone Austin
Dietitian
The Oracle Tree
