Musings

When I’m not writing for others, I like to share a few words of my own.

The case for using case studies as content

Have you considered using case studies as content? Do you know how? I'll get to that shortly. The digital marketplace sure is crowded, and that’s great if we don’t let it overwhelm us. It means there is demand. The flip side is that some businesses can get swallowed...

AI Writing: Our human experience is what makes us better

The next generation of AI writing is here, and the content creator world really talking this time. Will it make writers obsolete? Is this the beginning of a sci-fi movie-style takeover of humanity? What does it mean for plagiarism? Much of the discussion leverages the...

Which Brand Archetype are you?

Whether you are a solo or have a team, brand identity work is one of the most essential new business parts to get right before we set out storytelling and selling. Knowing your brand archetype is a beautiful launchpad for creating your brand. Memorable brands know who...