by Carmen Chesson | Oct 29, 2024 | Musings
Did you know the average person receives 120-140 emails a day? So those meticulously crafted newsletters sit in a subscriber’s inbox competing with an avalanche of messages. Between convincing AI-generated phishing attempts and endless promotional blasts, your...
by Carmen Chesson | Oct 7, 2024 | Musings
I breathed a sigh of relief recently and also felt a tad smug if I’m being totally honest. Anyone who has followed me for a while knows I’ve had a bit to say about the rapid emergence of AI tools, its inherent biases being perpetuated and what it could mean for the...
by Carmen Chesson | Aug 6, 2024 | Musings, Uncategorized
I was recently connected with a Sydney marketing agency looking for blog writers. Regular, ongoing blog writing!? That’s my jam. Let’s chat stat, I thought. Our initial discussion soon revealed it wasn’t a writing role. At least not according to them. It was...
by Carmen Chesson | Jul 18, 2024 | Musings, Uncategorized
How do we strip away the humanity of those involved in a tragedy? How do we forget our own humanity and turn real people and their suffering into nothing more than content fodder? This week, it looked like this. Several coaches/influencer types I follow weighed in on...
by Carmen Chesson | Jun 3, 2024 | Musings, Uncategorized
You’ve probably heard through friends in business or had quotes yourself about how much copywriting can cost. While we’re not lawyers or neurosurgeons, copywriting is an expertise in itself, and like anything, when you want something done and done well (that you...
