by Carmen Chesson | Apr 14, 2025 | Musings
If you’re running a premium service business, whether you’re a coach, wellness entrepreneur, tradie or tech consultant, you’ve probably invested in Google Ads or other paid campaigns to bring in leads. But are those ads converting, or are you dumping money each month...
by Carmen Chesson | Jan 17, 2025 | Musings, Uncategorized
Content marketing has always been about cutting through the noise with precision and purpose to establish a personal or business brand’s reputation and authority. We all take on information differently, and currently audiences are busier, more distracted and less...
by Carmen Chesson | Dec 27, 2024 | Musings
Social media and content marketing trends shift constantly, particularly in the coaching and solopreneur arena. Perhaps you’ve noticed this one yourself. The personal struggles, challenges, and vulnerabilities are no longer hidden behind a perfect veneer and instead...
by Carmen Chesson | Nov 17, 2024 | Musings
In the grand laboratory that is our digital age, a new alchemy has materialised. The fusion of human spirit with artificial intelligence. Two elements, distinct yet complementary. On one side, the unbridled power of AI writing – a force of potential, capable of...
by Carmen Chesson | Nov 8, 2024 | Musings
So, you’re writing your own business content. Makes sense — you know your work better than anyone, and with AI and DIY tools available, writing your own stuff is more doable than ever. While AI has seemingly levelled the content creation playing field, the thing...
