by Carmen Chesson | Jan 17, 2025 | Musings, Uncategorized
Content marketing has always been about cutting through the noise with precision and purpose to establish a personal or business brand’s reputation and authority. We all take on information differently, and currently audiences are busier, more distracted and less...
by Carmen Chesson | Nov 17, 2024 | Musings
In the grand laboratory that is our digital age, a new alchemy has materialised. The fusion of human spirit with artificial intelligence. Two elements, distinct yet complementary. On one side, the unbridled power of AI writing – a force of potential, capable of...
by Carmen Chesson | Nov 8, 2024 | Musings
So, you’re writing your own business content. Makes sense — you know your work better than anyone, and with AI and DIY tools available, writing your own stuff is more doable than ever. While AI has seemingly levelled the content creation playing field, the thing...
by Carmen Chesson | Oct 7, 2024 | Musings
I breathed a sigh of relief recently and also felt a tad smug if I’m being totally honest. Anyone who has followed me for a while knows I’ve had a bit to say about the rapid emergence of AI tools, its inherent biases being perpetuated and what it could mean for the...
by Carmen Chesson | Mar 6, 2024 | Musings
I had [someone else] look it over, and she made some changes to make it easier for people to read. She says it’s supposed to be like talking to a 5th grader, came an email from a friend who is starting her own business and wanted me to review some content before...
