Can't articulate what makes your brand memorable? Sounding like everyone else? Ready for clients who value you? Expertise lost in translation?
Content that cuts through. For brands and businesses who refuse to blend in.
You’ve invested in your business. You know the value of a strong reputation and a message that lands. While industries drown in AI-generated sameness and good enough content, you’re not interested in blending in. You’re here to lead.
Ambitious businesses and brands that endure don’t leave their storytelling to chance. They understand that every sentence and content piece is a touchpoint that can shape perception and drive growth. You want more than filler words and content for the sake of it. You want a strategy that exalts their brand and a voice that commands attention.
I partner with driven business owners and brands who understand content marketing is a business investment, not an afterthought. My approach blends personalised strategy with original, human-centred writing, so your brand stands out for all the right reasons. Every piece of content and messaging reflects your expertise, attracts the right clients and builds lasting trust.
Scribe Cartel’s frontwoman.
I’m Carmen, a Perth-based content writer, editor, and brand strategist with over a decade of experience turning ideas into impact. I’ve worked across private, public, and non-profit sectors, helping businesses cut through and connect with their people. More on that here.
I dig deep to find what makes your business tick, then turn that into content people actually want to read and act on. Clients come to me when they want their brand’s voice to feel genuine, their message to land, and their content marketing to generate real results.
Curious what happens when your content marketing finally does its job?
A heads up, the words I write tend to pay for themselves.
“Authority arises only from clarity of language and clarity of perception. Authority is how the reader’s trust is engaged. Authority is another word for the implicit bond between writer and reader, The desire to keep reading … The question isn’t, can the reader follow you? That’s a matter of grammar and syntax. The question is, will the reader follow you? ”
Verlyn Klinkenborg (Several Short Sentences About Writing)
Specialities
Website Copy
Noticing visitors are landing on your site, then disappearing without a trace? Maybe you’re fielding countless wrong-fit enquiries, or your inbox is dead quiet. Clunky, confusing copy leaves people second-guessing what you do or doubting your credibility.
When your message is buried in jargon, lengthy text that says nothing or is plain dull, people tune out. Typos and awkward phrasing chip away at trust. Vague or generic calls to action mean potential clients leave without taking the next step.
Even the best services and products get overlooked when the words don’t work. If your website feels more like a revolving door than a welcome mat, let’s turn it into the asset it should be.
Blogs and articles
When your blog sits untouched, so does your authority. Outdated or generic articles make your brand look stagnant, while competitors answer the questions your ideal clients are asking—and win their trust. Without fresh, relevant content, your website slips down search rankings and your social feeds run dry.
I turn your expertise into sharp, engaging blogs and articles that keep your brand front and centre. You get consistent visibility, credibility, and a steady stream of content that works across your channels—so you’re never left scrambling for what to say next. Let me handle it.
Editing and proofreading
You’ve got the strategy, ideas, and can weave the words. You also know the difference a sharp second set of eyes makes. Tiny errors and clunky lines can slip through, even for the best writers. Those details shape brand perception: a stray typo, a muddled sentence and suddenly your authority takes a hit.
I bring ruthless attention to detail and a knack for tightening up what’s already good to make it outstanding. Your content gets the polish it deserves; clean, clear, and ready to represent your brand at its best. When you want to be sure your message lands exactly as intended, I’m your safety net.
Sales and landing pages
A campaign can be flawless, your offer transformational. But if your landing page misses the mark, conversions stall. Visitors hesitate when the message is unclear, the benefits buried, or the call to action isn’t hitting. The best sales pages look good, and they anticipate objections, answer unspoken questions, and guide people straight to yes without friction.
When your copy falls flat, even the most promising leads slip away. I craft sales and landing pages that cut through the noise,showcase your value, and move the right people to act, so your next launch gets sign ups not just clicks.
eBooks
Most free downloads aren’t actioned because they’re skimpy on substance, forgettable by design. A well-crafted eBook does the opposite. It digs into real problems your clients face, delivers answers they actually need and leaves them wanting more from you. The right eBook builds your authority, grows your email list with people who care and attracts people who already trust your expertise. If you’re ready to stand out from the sea of generic freebies, let’s create an eBook that works as hard as you do. One that positions you as the go-to and keeps your brand top of mind, long after the download.
Newsletters
Most newsletters get glossed over or deleted before they’re even opened. Bland updates and recycled content do nothing for your brand, or your bottom line. The right newsletter feels like a conversation your subscribers actually want to have. It delivers value, sparks curiosity and gives your audience a reason to look forward to hearing from you. Regular, well-crafted emails keep your brand front and centre, nurture real relationships and turn your list into loyal clients. I’ll write newsletters worth opening so you stay relevant, remembered and one step ahead of the competition.
Musings
Who Are Perth’s Best Copywriters?
Forget anything you’ve heard. Perth’s creative scene is a vivacious and burgeoning community — including a ton of incredible copywriters, each bringing a distinct flavour that blends local energy with fresh perspectives to craft kick-arse brand copy. With so many...
Flesh Out The Flavour. Why Your Readers Deserve A Gourmet Content Experience
I had [someone else] look it over, and she made some changes to make it easier for people to read. She says it's supposed to be like talking to a 5th grader, came an email from a friend who is starting her own business and wanted me to review some content before she...
Integrity Is Not A Marketing Strategy
What does integrity mean to you? It was a question in an online community I’m part of, and I couldn’t help but join the conversation. I love language exploration and hearing what words mean to others and how they apply them to their lives, as it reveals things about...