Ideate | Compose | Optimise
Lots to say but lost for words? Stumped on how to attract the right clients? Looking to share your wisdom with the world? Time poor and your website copy needs a refresh?
Crafting the right words matters for successful business and marketing, and this will never change!
Copywriting, compared to other forms of writing, is a unique beast. We must explain benefits over features, be specific and concise, but also write conversationally. Make the audience feel like they belong and take them on a discovery voyage. Then invite them to stay and even make them feel like they’re part of something exclusive.
Carmen is a Perth freelance copywriter and content alchemist partnering with your venture to help you connect with your ideal clients and communities through superlative, authentic communications.
“The emotional power a reader feels depends on how clearly you know what your words are doing. That clarity isn’t natural. It’s artificial. The result of hard work” – Verlyn Klinkenborg.
Blogs and Articles
Proofreading and Editing
Social Media Content
Ayurveda is a 5,000-year-old system of medicine that originated in India and is a powerful and practical modality for health, healing and transformation. I interviewed Perth-based Ayurveda practitioner Peta Crogan of Zanti Ayurveda, who during our conversation, shared...
This is my unvarnished account of moving from a life of excess and ignorance to making holistic well-being a way of life. In sharing tales from behind our public personas —the past we’d sometimes prefer to hide from— I want to show how anyone can make a 180 and that...
When we say words have power, it’s the definition, energy, and intention behind them. Words are electromagnetic vibrations. Our words are like commands that imprint and administer our subconscious mind, driving 95% of our experiences and decisions. All languages mix...