Ideate | Compose | Optimise

Lots to say but lost for words? Stumped on how to attract the right clients? Looking to share your wisdom with the world? Time poor and your website copy needs a refresh?

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Crafting the right words matters for successful business and marketing, and this will never change!

Copywriting, compared to other forms of writing, is a unique beast. We must explain benefits over features, be specific and concise, but also write conversationally. Make the audience feel like they belong and take them on a discovery voyage. Then invite them to stay and even make them feel like they’re part of something exclusive.

Carmen is a Perth freelance copywriter and content alchemist partnering with your venture to help you connect with your ideal clients and communities through superlative, authentic communications.

Reach out and find out. Book a free 20 minute unearthing call.

“The emotional power a reader feels depends on how clearly you know what your words are doing. That clarity isn’t natural. It’s artificial. The result of hard work” – Verlyn Klinkenborg.

My Services

Website Copy

Blogs and Articles

Proofreading and Editing

Social Media Content



Who I've worked with

Scoop Design

Simone Austin

The Oracle Tree


The Sorcery of Speech: English’s Unseen Spells

The Sorcery of Speech: English’s Unseen Spells

When we say words have power, it’s the definition, energy, and intention behind them. Words are electromagnetic vibrations. Our words are like commands that imprint and administer our subconscious mind, driving 95% of our experiences and decisions.  All languages mix...


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