Ideate | Compose | Optimise
Lots to say but lost for words? Stumped on how to attract the right clients? Looking to share your wisdom with the world? Time poor and your website copy needs a refresh?
Crafting the right words matters for successful business and marketing, and this will never change!
Copywriting, compared to other forms of writing, is a unique beast. We must explain benefits over features, be specific and concise, but also write conversationally. Make the audience feel like they belong and take them on a discovery voyage. Then invite them to stay and even make them feel like they’re part of something exclusive.
Carmen is a Perth freelance copywriter and content alchemist partnering with your venture to help you connect with your ideal clients and communities through superlative, authentic communications.
“The emotional power a reader feels depends on how clearly you know what your words are doing. That clarity isn’t natural. It’s artificial. The result of hard work” – Verlyn Klinkenborg.
Blogs and Articles
Proofreading and Editing
Social Media Content
Every day, we consume copious amounts of copy from online ads, and social posts to the emails we've subscribed to. But not all copy is created equal. You will have experienced exemplary copywriting, the kind that keeps you reading and nodding because it speaks...
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