by Carmen Chesson | Jun 3, 2024 | Musings, Uncategorized
You’ve probably heard through friends in business or had quotes yourself about how much copywriting can cost. While we’re not lawyers or neurosurgeons, copywriting is an expertise in itself, and like anything, when you want something done and done well (that you...
by Carmen Chesson | Mar 23, 2024 | Musings
Forget anything you’ve heard. Perth’s creative scene is a vivacious and burgeoning community — including a ton of incredible copywriters, each bringing a distinct flavour that blends local energy with fresh perspectives to craft kick-arse brand copy. With so many...
by Carmen Chesson | Dec 6, 2023 | Musings
Every day, we consume copious amounts of copy from online ads, and social posts to the emails we’ve subscribed to. But not all copy is created equal. You will have experienced exemplary copywriting, the kind that keeps you reading and nodding because it speaks...
